Wednesday, 12 October 2011

LOBO Perry



A few months ago I was asked to make a label illustration for LOBO, a small micro- brewery located in the Adelaide Hills, South Australia. They have grown and produced fruit from their family orchard for 5 generations and in recent years diversified into making apple and pear cider (Perry). LOBO means Wolf in Spanish and Portuguese and is also a variety of apple which they grow.
The brief was to portray the wolf character as 'sophisticated' and 'metrosexual', so I gave him a bit of a Frank Sinatra makeover in the end. Although I had to reign in my usual "wonkyness" to a degree I think the end result is pretty good. Some times you simply have to deliver what is right for the job/client. And rightly so!

I'm especially pleased with how the box turned out. It was fun working with negative lines and trying to do something a bit delicate in spite of the rather crude print process ...
Big thanks to Anthony O'Sullivan at Influx Creative for the passionate feedback along the way. This job really felt like a team effort.

8 comments:

mydeerfriend said...

Very beautiful...great colours!

Ed said...

Great work on the label and artwork, the cider was pretty good too. Is the wolf based on a real character, and if so, where would I meet him?

Petra said...

oh, im happy to have find your art! very inspiring!
/ Petra

Bjorn Rune Lie said...

Thanks guys! @Ed. I haven't tasted the cider myself, but glad it was drinkable! The wolf is fictional I'm afraid. Any resemblance to any real metosexual wolfs is purely coincidental. @Petra and Mydeerfriend: Thanks a bunch! Had a really crap week, so comments like that really warms my crooked heart!

Bjorn Rune Lie said...

Wolves is the right plural of Wolf. I knew there was something wrong there!

Ms Louise Gardiner said...

WOWZERS BIG B. This is gorgeous ... If I saw it on the shelf I would buy the lot just for the label. Well ... I rather like parry too... Big LOve X

Ms Louise Gardiner said...

I mean Perry!
Great Work as always my talented friend. X

Madcom said...

Nice design and I hope the product takes off.